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Setting up your E-book business for success

So, you’ve purchased your e-book resell collection, but now you don’t know what to do next, or where to start. No worries, this article tells you everything you need to know to help you get your store up, and running, and your products sold. All the research, and work has been done for you, all you need to do is follow the steps as they’ve been instructed, and your e-book business will be operating in no time.

 

Let’s Get You Started!

#1. Consider a Vision Board & Business Plan (Optional)

Starting an online business rather than opening a retail business is less risky, and eliminates monthly overhead, and all the necessary expenses required to operate a commercial business, which is why the average homemaker, employee, or entreprenuer are more willing to start an online business than a traditional establishment. The fact that online businesses don’t require a business plan is also why this business venture is the first choice. Although a business plan isn’t required, it might be in your business’s best interest to devise some type of business model to ensure the operations of your business.

Business plans are a detailed structure of how your business will operate, and generate revenue. They are necessary in ensuring that your online business stays on the right path to success. Being able to see how your business will function, and operate on paper will give you a sense of peace of mind. As much as one might think an investment of less than $50 isn’t a risk at all, smart business owners wouldn’t want to risk even the smallest amount of their investments. The proper business model and planning is needed to set up even an eCommerce store. Without organized planning, chances of your business failure is greater.  Making an unplanned investment no matter how much the investment is a risk that one should not want to take.

#2. Choose your products you want to sell

The type of products you choose to sell plays a significant role in the success of your online business. You can choose what products you wish to sell based on your likeness, expertise, or passion. Some people choose products based on what’s trending, and what’s in demand. Self-help products, and products that provide information to the masses seem to be the most popular products being sold online.

If you’ve already purchased your products of Weight-loss and fitness e-books then you’re already steps ahead. These are among the most successful products purchased, and  sold for re-sell. Nevertheless, if e-books aren’t your preference, you can still earn a substantial amount of money in the online business industry. Your products can stretch across different categories. You could choose to focus on a single product line or, expand into multiple lines, depending on your budget and resources. Find out more about  popular online products here

#3. Build a website, or Create a shopping cart Account

You need a website, or a platform to inventory your products. You can contact a web design company, one of the ones we found is www.1800myweb.com. You can build your website yourself at www.wix.com, or you can avoid the website set up altogether, and simply create an e-commerce account with www.ebay.com, www.shopify.com, www.etsy.com, or www.Amazon.com. These online companies have done everything for you, all you do is create the account, and upload your products. Be sure you read each company’s terms, conditions, and fee deductions. These companies usually charge a monthly fee, or fee per purchase to use their platforms.

Most people opt to use these companies, because they’re popular sites, and already have hundreds of thousands of customers visiting their sites on a daily basis. So, basically the fees they charge are for the marketing, promotions, and instant traffic you’ll receive to your products when you sign up. Choose the platform that best suites your needs.

There are many online tools available, including KartRocket, that makes it easy for you to set up your eStore in few minutes and you can start selling your products online instantly. Because of the availability of such tools, the process of building online stores is as simple as advertising, and promoting your products on Facebook. Don’t have a Facebook account? Create one Today, it’s one of the most important tools to help you sell your products. Read how Facebook can help you sell your products here.

#3. Start selling your product online

Once your online store has been set up, and you’ve uploaded your product details, you need to be sure you set up your payment gateway where you will receive your payments. For best security, you need to create a paypal or stripe account. Most online platforms are setup for you to connect these accounts to your store. So, just be sure that you’ve completed this process, otherwise you could be making money, but not receiving your payments.

Planning an eCommerce business is not hard at all, there’s really not much you have to do once you’re set up. With the internet’s variety of resources and information available at your disposal, you can take up the planning process anytime. Although online businesses are less of a financial risk, and doesn’t require that much wok to operate, you still need to take into consideration the importance of deciding certain factors in advance that play a role in the overall success of your store, to minimize the chances of losses.

  • Decide in advance who will be your target customer (Who are the people you think are most likely to buy into your products?) Example: If you opt to purchase the Weight-loss and fitness e-book collection, your target customers would be people set on loosing weight, or whom are trying to improve their overall health.
  • The fact that your products are “downloadable” (instant downloads) you eliminate the stress of shipping costs, and time.
  • Be sure you upload all your products before opening your store for business. If you don’t have time to upload all your products at once, take the time to at least upload 10-25 products per week to ensure all of your products are available for sale. You don’t want to risk loosing any money due to lack of stock, and you don’t want to risk loosing customers, because your store looks empty. The more products you have to offer, the more customers you will attract. Try to offer more than just one type of productYou waPrepare stocks of goods that you intend to sell online. Getting your online resources available will not be a hard thing to complete but at first, you should be equipped with the required products that can be sold and shipped as soon as a customer places an order.
  • Get into talks with your shipping partners and decide the rates which will be charged and paid by you for shipping different quantities of products. This will help you in enhancing the overall customer experience of shopping with you.

In order to be successful with your online business, it is very important that you take a clear view of the operations that you will be required to handle as your eCommerce business runs.

Continue to research the competition, and find out what strategies businesses in your field are using to grow their business. Consider watching a few marketing, advertising, and promotional videos to be able to maintain the success of your business, and the demands of your business and customers. Important: Watch the operations of various successful eCommerce businesses that are successfully operating, and find out how they are servicing their customers, and implementing new ideas to attract new customers, and keeping the old customers coming back.

Don’t get discouraged, all this  requires is for you to dedicate at least 1-3 hours a week on the computer searching google, yahoo, Bing, or even reading a few Facebook sponsored ads by other businesses who’re already in the marketing, and advertising phases of their business. All you need to do is utilize the same strategies, and customize them to suite your business.

#4. Stick with downloads: Avoid products that require stocking, packaging, and shipping

If you’re considering starting an online business it’s safe to say that you’re also seriously considering quitting your day job. If you’re considering quitting your day job then you need to make sure you’re not spending more money in your business than you are profiting from your business. One way to ensure you’re “Making money, and not spending money” is to eliminate any expense you don’t need. If you can sell a product that doesn’t require you to spend money to ship that product, package that product, or inventory that product then you’re on the right track. Smart entrepreneurs, and business owners seek to make money without having to spend a lot of money. Selling “Downloadable” products is going to ensure that you’re capitalizing, and not loosing money in the process.

#5. Advertising, Promotions & Marketing

Here are a few helpful  guides to point you in the right direction when you’re ready to start promoting your store, and advertising your products. The links below are all you need to promote your product. No need to do any research, the most useful resources have been provided below for you. If you just want to do your own research, you may do so, but it’s not necessary. We’ve saved you the time, all you need to do is make time to read them.

#6. Promote your product using a spokesperson

Hiring a video spokesperson is a more attractive, and professional way to promote your business. With video marketing being one of the most successful ways to conversion, and generated income, more and more businesses are hiring video spokespersons to sell, advertise, market, and promote their products. There are thousands of companies out there that provide these professionals who’re groomed, trained, and skilled at delivering your brand’s message, and representing your business in a business setting. Video spokesperson services can be costly, but very effective.

There are companies out there that provide their services for less than $100 compared to the more popular companies that offer the same services for $300-$500. Deciding on a video spokesperson is solely up to you. It depends on how you want your business to appeal to customers. Keep in mind that you want to stir clear of “overkill marketing”, meaning you don’t want your business to look more established than it is. Setting your business up on a level that sends a signal that you have more than one office, or location when you only have one office and location, or no office at all could hurt your business rather than get the type of publicity you want.

If you’re just starting out, hire a video spokesperson who can represent, and promote your product, or service on the level where your business, and service stands. Professional video spokespersons can deliver your message, and promote your products, or services to fit the look, and feel of your business. You can find video spokespersons by simply taking to google, and typing in “Hire a video spokesperson” 

1 Comment

1 Comment

  1. Soundcloud Promotion

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